Speed. Sweat. Strength. Jack Heuer created the Carrera watch in 1963 in tribute to the famous Carrera Panamericana auto race widely considered the most dangerous in the world. The watch broke traditional watchmaking rules and was the first chronograph specifically designed for professional drivers – perfect for speeding down the open road or cruising through daily life thanks to a more simple, more elegant, more readable design. Tag Heuer has been blending fashion and function ever since. The Carrera celebrates the speed demons, the risk-takers, and the dreamers who race against time and never slow down.